Gene Schwartz’s Biggest Copywriting Secret
How a TV interview with legendary singer/songwriter Robbie Robertson put the icing on the cake for me about a crucial problem in copywriter — on towering copywriter Gene Schwartz revealed on an obscur...
11 Mars 201925min
Episode 098 - Selling with Spoken Copy
Chances are very good you’ve seen and heard our guest before. Maybe on ABC News, or CNBC, or Howard Stern. Or somewhere else on the radio. And, if you’ve ever called Citibank, hers is the familiar v...
4 Mars 201931min
Episode 097 - The Job of Each Piece of Your Copy
Without a good roadmap, most copywriters are just flying blind when they sit down to craft a sales letter. Sure, having a template can help, but even that doesn't get at the underlying problem. In ord...
25 Feb 201935min
Episode 096 - Einstein 2.0 and Copywriting
Einstein said: “Imagination is More Important than Knowledge.” It’s a quote that has led a lot of people to think they don’t need to know anything… all they need to do is “be creative” by using their ...
18 Feb 201927min
Episode 095 - Copywriting in the Big Leagues
Million Dollar Mike Morgan is a top copywriter currently working for a major division of the world’s largest financial publisher, Agora Inc. As a copywriter for Agora’s Money Map Press division, Mike’...
11 Feb 201936min
Episode 094 - The Sherlock Holmes of Marketing, Part 2
We’re back with Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — an...
4 Feb 201933min
Episode 093 - The Sherlock Holmes of Marketing, Part 1
Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — and fix them. When...
28 Jan 201935min
Episode 092 - George Orwell and Copywriting
The famous English writer George Orwell is best known for his book 1984, which is a bestseller and a major cultural signpost in the English-speaking world. But lesser known is a book he published thre...
21 Jan 201939min
