Episode 022 - How To Get New Clients
Mike Shreeve is the man behind the curtain for a lot of successful people. He joins us this week to discuss how to stop chasing clients, and instead, get them chasing you. Here are just a few of the t...
17 Sep 201735min
Episode 021 - Copywriting Lessons from Journalism
When I first started writing copy, it looked so easy. I had been an award-winning journalist and had nabbed the San Francisco Bureau Chief job for a large news organization. I thought it would be bre...
11 Sep 201736min
Episode 020 - Copywriting with Hypnotic Language
You can improve the persuasiveness of your copy by using hypnotic language. This episode shows you how. About 10 years ago, I took a series of seminars on how to sell from the platform when you're giv...
3 Sep 201736min
Episode 019 - 8 Ways to Improve Copy Performance
What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot mach...
27 Aug 201731min
Episode 018 - When Copy Is Not Enough
Sometimes you'll make more sales when copy is only PART of the picture. This episode is how copy "plays well with others." If you've ever bought a direct mail list, you can get a typical compiled list...
20 Aug 201731min
Episode 017 - The Big Idea - Part 2
How do you create a Big Idea? Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on? That means you've got to come up with some good id...
14 Aug 201740min
Episode 016 - The Big Idea - Part 1
Some copy ideas change history. They're called "Big Ideas," and that's what today's show is about. He and his team pretty much redefined the music industry, the face of personal computing, and the way...
7 Aug 201739min
Episode 015 - Putting People and Personality in Your Copy
A blockbuster Hollywood movie can make hundreds of millions of dollars in a matter of weeks. Here's how you can cash in on one of its major secrets in your copy. Nearly 20 years ago, I used to hang ou...
30 Juli 201728min
