eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood

Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting ove...

28 Nov 202230min

Tapping into an under-served market with eCommerce Startup Tiwani Heritage

Tapping into an under-served market with eCommerce Startup Tiwani Heritage

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products v...

21 Nov 202236min

Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt

Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the m...

14 Nov 202233min

Growing a Sustainable eCommerce Brand 60% a year with Bert Beagley-Brown from TOG Knives

Growing a Sustainable eCommerce Brand 60% a year with Bert Beagley-Brown from TOG Knives

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their Wo...

7 Nov 202233min

Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh

Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 wit...

31 Okt 202232min

Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo

Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secur...

24 Okt 202229min

The Ops Perspective on Fashion with Needle & Thread's Mark Liddington

The Ops Perspective on Fashion with Needle & Thread's Mark Liddington

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.Mark Liddington is the Chief O...

17 Okt 202233min

A truly inspiring sustainable startup - Marc Bucci from Social Socks

A truly inspiring sustainable startup - Marc Bucci from Social Socks

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.Listen in to find outwhy socks!?how he's baked in su...

10 Okt 202236min

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