eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Judah Phillips author of bestseller "eCommerce Analytics"

Judah Phillips author of bestseller "eCommerce Analytics"

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We tal...

11 Maj 202038min

How to make HUGE decisions in your business with Moral Code's Mark Kohlenburg

How to make HUGE decisions in your business with Moral Code's Mark Kohlenburg

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year...

4 Maj 202034min

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

Chloe's Marketing Maxims - 3 ways to increase the performance of ALL your marketing

In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to you...

27 Apr 202028min

The Customer MasterPlan Model - use it to improve your marketing performance

The Customer MasterPlan Model - use it to improve your marketing performance

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then...

20 Apr 202027min

How sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors

How sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors

Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We ...

13 Apr 202038min

Organic Growth and managing Remote Teams with Ocushield's Dhruvin Patel

Organic Growth and managing Remote Teams with Ocushield's Dhruvin Patel

Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 o...

6 Apr 202034min

Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company

Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company

Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group inc...

30 Mars 202041min

Find out how Brie Read has grown Snag to £2m per month in just 2 years

Find out how Brie Read has grown Snag to £2m per month in just 2 years

Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth ...

23 Mars 202034min

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