eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Avsnitt(627)

Using your products to market your website with Luke Peters from Newair

Using your products to market your website with Luke Peters from Newair

Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers ...

25 Nov 201932min

Think 'Customer Journey' first to increase marketing impact with Omnisend's Rytis Lauris

Think 'Customer Journey' first to increase marketing impact with Omnisend's Rytis Lauris

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk abo...

18 Nov 201931min

7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he...

11 Nov 201931min

eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation

eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation

We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts....

4 Nov 201926min

Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,0...

28 Okt 201927min

Building a 7-figure eCommerce business with Sustainable Funiture's Margaret Larson

Building a 7-figure eCommerce business with Sustainable Funiture's Margaret Larson

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for ...

21 Okt 201934min

How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams

How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Mo...

14 Okt 201932min

Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We c...

7 Okt 201936min

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