eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Avsnitt(644)

Equichoice's Chantal Wellavize - great customer service tips and a 600% roi marketing method

Equichoice's Chantal Wellavize - great customer service tips and a 600% roi marketing method

Chantal Wellavize is the founder of Equichoice, a bricks and clicks store selling ‘the products your horse would choose’. The business started in 2006 as a bit of hobby and online now does 10-15 order...

9 Jan 201734min

Experts View: The Marketing Method More People Should be using in 2017

Experts View: The Marketing Method More People Should be using in 2017

Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2017. There's a big range of topics here - with some great marketing ideas for all of us,...

5 Jan 201725min

Best Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1

Best Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1

Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. Th...

2 Jan 201736min

Experts View: The Most Interesting Thing in eCommerce in 2016

Experts View: The Most Interesting Thing in eCommerce in 2016

Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2016 - what do you think? do you agree? or not? either way these will spark some ideas of h...

26 Dec 201629min

Thinkific's Greg Smith how he's achieved 40% monthly growth thro customer focus

Thinkific's Greg Smith how he's achieved 40% monthly growth thro customer focus

Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now t...

19 Dec 201631min

Efficiency Books for Christmas 2016 - the ones you want in your stocking

Efficiency Books for Christmas 2016 - the ones you want in your stocking

My top 5 Efficiency Books to read over Christmas 2016. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2017. And no I don’t th...

12 Dec 201620min

Winter National's Tamsin Burford put the products AND customers at the heart of your business

Winter National's Tamsin Burford put the products AND customers at the heart of your business

Tamsin Burford started Winter National 10 years ago as a result of wanting to start a fashion boutique. Winter National is an online only store selling designer women's skiwear. It's a very niche and ...

5 Dec 201633min

Party Packs' Kate Turner: 30 years building a £5m turnover eCommerce business

Party Packs' Kate Turner: 30 years building a £5m turnover eCommerce business

Kate Turner started her business in 1986 selling boxes of party supplies to pubs in the UK - when the internet came along she used it to start selling to consumers as well as businesses. Launching her...

28 Nov 201634min

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