eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the bu...

29 Aug 201629min

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In t...

22 Aug 201632min

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing ...

15 Aug 201629min

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that ...

8 Aug 201640min

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put...

4 Aug 201641min

The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for ...

1 Aug 201636min

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t...

25 Juli 201635min

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activ...

18 Juli 201632min

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