eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Regal Gentleman's Liam Jennings - great startup, social media and Shopify tips

Regal Gentleman's Liam Jennings - great startup, social media and Shopify tips

Liam Jennings and his co-founder Josh might still be holding full time jobs alongside their eCommerce business - but they've already learnt the lessons many of us struggle with for years! Seeing 150% ...

27 Juni 201629min

Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer

Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer

This week we're excited to bring you Tamara Duschl Head of Brand for one of the world's Top 5 retailers! Yes, we have Tesco in the interview chair today. And it's all about brand, values, and the cust...

20 Juni 201632min

Garage Flex's Alasdair Broom on using eCommerce to satisfy and recruit more customers

Garage Flex's Alasdair Broom on using eCommerce to satisfy and recruit more customers

Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution,...

13 Juni 201633min

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Afr...

6 Juni 201628min

Nineteenth Amendment's Amanda Curtis on building a designer fashion marketplace from scratch

Nineteenth Amendment's Amanda Curtis on building a designer fashion marketplace from scratch

Amanda Curtis talks us through how after 18 months of building a bespoke system she and her team successfully launched Nineteenth Amendment to give brand new fashion designers a powerful and low risk ...

30 Maj 201627min

So Unusual's Kerry Williams is a recent startup, and has LOTS of great advice for us all

So Unusual's Kerry Williams is a recent startup, and has LOTS of great advice for us all

Kerry Williams (our first Australian guest!) is 7 weeks into her new homewares business. With clear USPs and a series focus on the customer she's clearly going to be growing fast. In this episode she ...

23 Maj 201630min

Ask Chloe! Answers to your questions, in honour of the launch of "Customer Manipulation"

Ask Chloe! Answers to your questions, in honour of the launch of "Customer Manipulation"

This episode is our 50th! So we're celebrating by answering your questions. The episode also goes live on the day Chloe's new book "Customer Manipulation How to Influence your Customers to Buy More an...

16 Maj 201635min

Fresh Clean Tees' Matthew Parvis startup subscription business and growing 200% per month

Fresh Clean Tees' Matthew Parvis startup subscription business and growing 200% per month

Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they've managed to keep growth at a steady 200% month on month. All whilst both ho...

9 Maj 201631min

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