eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t...

25 Juli 201635min

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months

Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activ...

18 Juli 201632min

A Suit That Fits' David Hathiramani on customer led innovation & Crowdfunding

A Suit That Fits' David Hathiramani on customer led innovation & Crowdfunding

David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he'...

11 Juli 201633min

Chloe's Top 7 Marketing Manipulation Books to Read Over the Summer

Chloe's Top 7 Marketing Manipulation Books to Read Over the Summer

My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you're in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the ne...

4 Juli 201627min

Regal Gentleman's Liam Jennings - great startup, social media and Shopify tips

Regal Gentleman's Liam Jennings - great startup, social media and Shopify tips

Liam Jennings and his co-founder Josh might still be holding full time jobs alongside their eCommerce business - but they've already learnt the lessons many of us struggle with for years! Seeing 150% ...

27 Juni 201629min

Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer

Tesco's Tamara Duschl talks brand, customer, the challenges are the same for a global retailer

This week we're excited to bring you Tamara Duschl Head of Brand for one of the world's Top 5 retailers! Yes, we have Tesco in the interview chair today. And it's all about brand, values, and the cust...

20 Juni 201632min

Garage Flex's Alasdair Broom on using eCommerce to satisfy and recruit more customers

Garage Flex's Alasdair Broom on using eCommerce to satisfy and recruit more customers

Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution,...

13 Juni 201633min

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Afr...

6 Juni 201628min

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