How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to...
3 Sep 202429min
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare...
28 Aug 202445min
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break down Meta's latest ad optimization changes and what they mean for your business. W...
27 Aug 202424min
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Au...
22 Aug 202421min
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of political spending on direct to consumer (DTC) businesses. Join us as we explore how t...
20 Aug 202439min
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Gin...
15 Aug 202443min
Spending More, Making the Same? Here's Why
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acquire the same number of customers. Taylor breaks down the key reasons behind this iss...
13 Aug 202429min
Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Baseball Lifestyle 101, two legends who have just pulled off an extraordinary marketi...
8 Aug 202436min
