Transforming Company Culture: From Employee-Centric to Standards-Centric
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane...
8 Okt 202455min
Boost Your Holiday Sales with These Email and SMS Strategies
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Frid...
3 Okt 202435min
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their b...
1 Okt 202435min
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discus...
26 Sep 202425min
What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making. While much of business focuses on metrics...
24 Sep 202430min
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season. Together, they break down...
19 Sep 202430min
August Insights & What to Expect for Q4: State of the Industry
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's performance and prepare for the crucial Q4 holiday season! Join our expert panel a...
18 Sep 202436min
Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing from their experiences at Common Thread Collective (CTC), they dive into the challe...
17 Sep 202442min
