Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Gin...
15 Aug 202443min
Spending More, Making the Same? Here's Why
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acquire the same number of customers. Taylor breaks down the key reasons behind this iss...
13 Aug 202429min
Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Baseball Lifestyle 101, two legends who have just pulled off an extraordinary marketi...
8 Aug 202436min
The Secret to Smarter Budget Allocation
In this episode, Richard and Luke Austin go deep into the concept of incrementality. They discuss how CTC helps brands answer three critical questions for a predictable and profitable ecommerce growth...
30 Juli 202424min
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we jump into the world of ecommerce measurement, focusing on the critical topic of in...
24 Juli 202449min
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh off the July 4th weekend tweet, Taylor shares his hottest ecommerce takes that hav...
23 Juli 202435min
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who lea...
17 Juli 202438min
State of the Industry - First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to...
16 Juli 202443min
