Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Avsnitt(441)

Market Insights and Future Predictions!: April State of the Industry

Market Insights and Future Predictions!: April State of the Industry

Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now. We’re covering everything from imp...

16 Maj 202438min

Why Organic Revenue is Crucial for Growth

Why Organic Revenue is Crucial for Growth

In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Direc...

14 Maj 202426min

Growing Profitability ft. Steven Borrelli of Cuts Clothing

Growing Profitability ft. Steven Borrelli of Cuts Clothing

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapid...

9 Maj 202445min

Does Brand Still Matter?

Does Brand Still Matter?

Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies. This week, Taylor joins Richard to clarify an important point from ...

7 Maj 202427min

Everyone’s Struggling With Profitability

Everyone’s Struggling With Profitability

In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizationa...

2 Maj 202434min

SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders

SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders

In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing. Today's discussion fe...

29 Apr 20241h 6min

Unpacking Incrementality: the Nuance of Marketing Effectiveness

Unpacking Incrementality: the Nuance of Marketing Effectiveness

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of increment...

23 Apr 202437min

Navigating the Shift: From Dream-Centric to Client-Centric Culture

Navigating the Shift: From Dream-Centric to Client-Centric Culture

Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Da...

18 Apr 202439min

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