Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%. Plus, w...

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E-commerce playbook podcast coming back at you again in the midst of all things Coronavirus. I'm trying to figure out what the heck the right thing to do is in the midst of all of this, with sorting o...

19 Mars 202015min

How Our Ecommerce Brands Are Responding to Coronavirus COVID-19 (Episode 4)

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COVID-19 is officially a global pandemic. And we all have questions. Here’s how we’re responding and preparing our DTC brands at 4x400.

12 Mars 202012min

Did I Already Blow It?(Episode 3)

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Returning to work after 6 weeks of paternity leave, I'm reacquainting myself on what the heck is happening in my business in the aftermath of Black Friday, Cyber Monday.

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The Black Friday Results Are In(Episode 2)

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I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves. Last time I talke...

25 Feb 20209min

We Need Black Friday To Work(Episode 1)

We Need Black Friday To Work(Episode 1)

Welcome to the inaugural edition of Ecommerce Playbook. Each week we’ll be releasing a podcast from the frontlines — the numbers, struggles, and growth. Week-over-week, join Andrew Faris — CEO of 4x40...

25 Feb 20208min

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