#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate ...
31 Jan 202230min
#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives...
24 Jan 202230min
#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same work...
17 Jan 202229min
#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the s...
10 Jan 202229min
#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is f...
3 Jan 202233min
#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo ...
13 Dec 202129min
#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignm...
6 Dec 202127min
#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin
Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part o...
29 Nov 202130min
