#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his in...
22 Nov 202133min
#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2
Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2. On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buye...
15 Nov 202131min
#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA
In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function 'revenue marketing' offers a solution. On this episode of the FINITE podcast, we...
8 Nov 202132min
#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io
More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value a...
1 Nov 202130min
#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring b...
25 Okt 202132min
#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE...
18 Okt 202130min
#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE ...
11 Okt 202132min
#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
On this episode, we're not a B2B marketing podcast. Instead, we're a marketing podcast. Why? Our guest, David Fallarme, doesn't believe in the distinction between B2B and B2C marketing. Listen to th...
4 Okt 202130min
