Beat the blank page! Our copywriting process from blank page to first draft
Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and eve...
17 Maj 201831min
Hot Copy Q&A
As copywriters with our very own podcast, we're often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Qu...
3 Maj 201831min
Writing conversational copy with Vikki Ross
These days we're all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want t...
18 Apr 201840min
Micro copy: How to make a big impact with small copy
So, you've finally finished writing your client's copy. The homepage is 'Wow,' the content pages are engaging and you've done just the right amount of SEO to keep those pesky Google hummingbirds singi...
5 Apr 201826min
The secret to writing profitable Google AdWords
Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1? And are writing Google AdWords a profitable part of a c...
22 Mars 201833min
Leaving your day job to become a copywriter
Deciding to change jobs is a big decision. Deciding to actually ditch your job (and the loveliness of a regular salary) to become a freelancer can seem like an enormous risk. So, how can you prepare f...
8 Mars 201834min
How virtual Assistants can help your copywriting business
As copywriters, we know that one thing we have far too little of is time. But is it actually possible to delegate some of your work to others? We're not talking about sub-contracting copywriting work ...
22 Feb 201853min
Copywriting in sickness and in health
Could your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks? Whether it's a cold, a hangover or something more long-term, when we work for...
8 Feb 201832min
