Hot Copy

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every yea...

25 Jan 201827min

We know that many copywriters love the idea of writing copy for charities and Not For Profits, it's a way of using our copywriting superpowers for good. But what are the challenges of working with cha...

11 Jan 201842min

Although we love being copywriters we know it's not all unicorns and rainbows. There are the ups and the downs, the highs and the woes. And while we can create a template for a copy deck it's not so ...

14 Dec 201735min

Today we're going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It's both. In this episode, we share our favourite copywriting formulas and how t...

30 Nov 201716min

Facebook, some of us love it, some of us hate it. But there's no denying it's a powerful marketing tool, both for ourselves and our clients. But one area that still bemuses many of us is the dark art ...

16 Nov 201741min

Are you and your business unique? Are your clients? Of course not. We're calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we're going to be ...

2 Nov 201721min

We've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was. And we're still not consummate professionals, by any means. In this episode, we get the gigg...

19 Okt 201733min

When do you start introducing yourself as a writer? When you've written some copy? When you're regularly creating content that is shared around the world? When you've written a book on content marketi...

5 Okt 201737min