The ONLY B2B Google Ads Strategy You Need in 2026
Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 ...
5 Mars 25min
Beyond the Black Box: How to Optimize Performance Max Campaigns NOW
Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special...
26 Feb 17min
HACKED - How to Protect Your Google Ads Account
Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thous...
19 Feb 14min
Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality
There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you th...
12 Feb 18min
The Google Ads Performance Drop Playbook: When to Wait vs. Optimize
Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conv...
5 Feb 15min
The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)
Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads...
29 Jan 15min
3 Secrets to Ecommerce Google Ads Success in 2026
Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While th...
22 Jan 13min
5 Google Ads Limitations: When to Fix Them & When to Ignore Them
We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraint...
15 Jan 13min
