Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effec...
8 Jan 13min
The New Rules of Google Ads: How to Win in 2026
Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveal...
1 Jan 20min
The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, G...
25 Dec 202516min
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without...
18 Dec 202513min
Which Google Ads strategy is best for building awareness?
Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales di...
11 Dec 202513min
Top 10 Google Ads Mistakes to Avoid
If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her ...
4 Dec 202519min
What is the role of automation vs. control in Google Ads?
In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance ...
27 Nov 202546min
Does audience targeting work with Search campaigns in Google Ads?
Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Goog...
20 Nov 202512min
