
Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program
Send us Fan Mail Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on pa...
12 Dec 202320min

Loyalty360 Loyalty Live | Peter Vogel, vPromos
Send us Fan Mail For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can eff...
5 Dec 202326min

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience
Send us Fan Mail Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has...
4 Dec 202329min

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience
Send us Fan Mail Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, inc...
4 Dec 202318min

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry
Send us Fan Mail Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a hand...
28 Nov 202325min

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
Send us Fan Mail Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in ...
22 Nov 202323min

Loyalty360 Loyalty Live | Andy O’Dell, Clutch
Send us Fan Mail Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations,...
21 Nov 202316min

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty
Send us Fan Mail For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Cons...
15 Nov 202320min




















