GenAI Pricing: Hype or High-Stakes Game Changer?
Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1)...
9 Okt 202432min
Segmentation: Mastering the Hidden Challenges
Segmenting customers then differentially treating and/or pricing them is a critical aspect of driving both growth and profits. Yet, it’s easier said then done. This workshop provides practical approac...
7 Okt 202420min
The Top 3 Levers for Building Pricing Power
When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternatives, this can result in the opposite effect: custom...
12 Sep 202423min
Using Analytics and A.I. for Pricing
Pricing is not only about money charged but also about how customers perceive the value a product, which changes over time. In today's connected and competitive world, effective pricing requires flexi...
26 Aug 202419min
How to E. V. A. L. U. A. T. E. Your Marketing: 9 Tools for Pricers
Let's be real. It's much easier to defend and raise your prices when strong marketing has your back. But often times, marketing and revenue growth teams work in silos. How can you as pricers deliver i...
2 Aug 202443min
Turning Pricing Complexity Into Opportunity With Intelligent Pricing
In this conversation, John Moss, Chief Executive Officer of Flintfox International, discusses the challenges of the current business landscape and how intelligent pricing solutions can help businesses...
15 Juli 202418min
Telling Persuasive Pricing Stories to Executives
The topic of pricing can be complex, abstract, quantitative, and dry. That makes it difficult to write about, especially when you are trying to persuade someone to adopt a new strategy or take specifi...
14 Juni 202422min
Stop the Quoting Madness: Use AI To Make Life Easier
We are inundated with news of Artificial Intelligence, but how can it really be applied in our daily Pricing lives to help us? This highly interactive workshop addresses how to make AI work for you by...
11 Apr 202422min
