#56: Surprise and Delight at Scale
This live loyalty article discusses an innovative concept for many convenience retailers - the opportunity to sell in bulk to corporate customers. It showcases how the leading Swedish retailer Pressb...
3 Jan 20218min
#55: Going Crazy for Krispy Kreme
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the ...
27 Dec 20207min
#54: Subscribe and Save
As the world's most valuable brand, Amazon is the giant of online retail, particularly in sectors such as books and electronics. It's less well known for its "subscribe and save" proposition which is ...
20 Dec 20207min
#53: Flourishing in Finland
Voted the world's happiest country, Finland is a Nordic country famed for its beauty, architecture and an exceptional education system. As the convenience retail market leader in Finland, R-kioski bo...
13 Dec 20206min
#52: Lidl Launches Loyalty
Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers. Its concept has proven h...
6 Dec 20206min
#51: Plus or Prime?
This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime. Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers inc...
29 Nov 20207min
#49: Unlucky for Investors
This live loyalty article discusses the devastating financial revelations from Luckin' Coffee - the high profile Chinese coffee company that was once valued at over a billion dollars, but was in fact ...
15 Nov 20208min
#48: Prime’s Proven Power
Billed as “the best deal in the history of shopping”, Amazon Prime is one of the world’s most popular subscription services and offers a powerful example how Amazon earns customer loyalty by first bei...
8 Nov 20209min
