Liquid Barcodes Loyalty Podcast

Liquid Barcodes Loyalty Podcast

Liquid Barcodes introduces the “Live Loyalty” podcast – the only podcast in the world dedicated to sharing the latest ideas in loyalty marketing in convenience retail. Every week we share articles designed to showcase the most powerful loyalty marketing initiatives by the greatest convenience brands. Instead of finding the time to read or research online, we've developed this efficient and exciting opportunity for you to listen to our articles to learn the latest in loyalty marketing. Our hope is that this weekly podcast helps us to help you learn how to increase your customer's loyalty.

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Avsnitt(63)

#31: Let’s Talk Tims

#31: Let’s Talk Tims

Tim Horton's is a coffee-led restaurant brand with over 4,800 stores worldwide. In 2019, the brand finally launched "Tim's Rewards" - their loyalty programme for Canadian and American customers. Thi...

12 Juli 20207min

#30: Digital Driving Growth in KFC China

#30: Digital Driving Growth in KFC China

KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in ju...

5 Juli 202011min

#29: Connected Homes – The Ultimate Convenience?

#29: Connected Homes – The Ultimate Convenience?

Valora is a leading Swiss convenience retailer with over 2,800 stores that has been trialling some exciting ideas in its innovation lab in Silicon Valley, exploring the potential of digitally connecti...

28 Juni 20209min

#28: BK® Café – a Compelling Coffee Concept

#28: BK® Café – a Compelling Coffee Concept

Burger King is a powerful global brand and in 2019, it launched an innovative coffee subscription concept in selected US stores for just $5 a month. This episode discusses this coffee concept compare...

21 Juni 20207min

#27: A Higher Purpose

#27: A Higher Purpose

With use of mobile phones and social media platforms increasing all the time, concerns are rising about the impact of this behaviour on our mental health. While no one would dispute the incredibly po...

14 Juni 202014min

#26: Americans’ Favorite Fueling Stations

#26: Americans’ Favorite Fueling Stations

In the highly competitive retail fueling industry, it's hard to differentiate and delight customers but one brand consistently doing this is "Cumberland Farms" - a regional business in the North East ...

7 Juni 20209min

#25: Tesco UK's Subscription Strategy

#25: Tesco UK's Subscription Strategy

Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members. In late 2019, it announced the addition of a new option - "Clubcard Plus" - ...

1 Juni 20206min

#24: Insomnia (Ireland) Inspires Loyalty

#24: Insomnia (Ireland) Inspires Loyalty

This article describes the success of the Irish coffee chain "Insomnia" and its digital loyalty programme - Insomnia Treats. As winner of the QSR restaurant of the year at the inaugural Irish Loyalty...

24 Maj 20205min

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