#15: "Still Making Dough” (Pizza Express Driving Loyalty)
The UK restaurant business is experiencing increasing competition as well as increasing costs, so brands like Pizza Express who have relied so heavily on discounting to grow their business need new an...
23 Mars 20207min
#14 - Five UK Trends for 2020
The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how technology, communications and UK culture are evolving is published by Mindshar...
16 Mars 202013min
#13: ‘What I Know for Sure’ on Loyalty – Victor Paterno 7-Eleven Philippines
With over 2 million customers every day, 7-Eleven int he Phillippines is a market leader in convenience retail - supported by a powerful loyalty programme called "Click Rewards" . This article is an i...
9 Mars 202010min
#12: ‘Play or Park’ Loyalty Programme by Circle K
Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 ...
2 Mars 202012min
#11: The Secret Sauce in Your Loyalty Strategy.
Connection. Perhaps the single most important insight for brand marketers today is the value of creating a true connection. This article discusses how we believe that this increasing desire creates an...
24 Feb 20205min
#10: Precious Time.
The convenience industry is dedicated to "selling time to people in a hurry". This article discusses some of the ways that we can save customers time - reducing friction is critical - but so is simpl...
17 Feb 20204min
#9: Is Your Loyalty Programme Profitable?
Loyalty Programmes require significant investment to design, build and launch so ensuring this key marketing activity is profitable is essential. Many marketers struggle to accurately measure returns-...
10 Feb 202010min
#8: Coffee Goes Cashless in China
Listen to this article to hear how Luckin' Coffee, the Chinese coffee shop brand, is leveraging tech-style digital marketing to challenge Starbucks in this massive market. At the time of writing in Au...
3 Feb 20209min
