Liquid Barcodes Loyalty Podcast

As the world's largest quick service restaurant, McDonald's is a global brand that adapts its marketing strategy to local marketing needs around the world in fascinating ways. This article discusses ...

6 Sep 20207min

As one of the US’s largest fuel retailers, it is exciting to see RaceTrac as another leading retail brand using subscriptions to drive customer loyalty. And perhaps even more exciting that RaceTrac i...

30 Aug 20206min

Car Wash is an increasingly exciting element of many fuel retailers businesses and this article discusses some key success factors to consider. Whether you want to sell more to car wash services to ex...

23 Aug 20207min

Wawa's is a true American success story, a family-owned company operating over 850 stores convenience stores in six American states, winning awards across almost all aspects of its business. From it'...

16 Aug 20208min

Few business tools are as useful to loyalty practitioners as the "Net Promoter Score" - described by Harvard Business Review as "the one number you need to grow"! This audio article from Liquid Barco...

9 Aug 20209min

Starbucks is a truly iconic loyalty program, credited with driving over 40% of store sales in the USA. 2019 saw some major changes and improvements to the program, with a flatter structure and increa...

2 Aug 202010min

China is Starbuck's most important international market, so the August 2018 announcement of a strategic partnership with the country's leading online platform, Alibaba was big news. Described as "ro...

26 Juli 20205min

The Shell Driver's Club was an iconic UK loyalty programme with over 1.5 million members being rewarded for their fuel purchases, however in 2019, it was closed down and replaced by an exciting NEW st...

19 Juli 20209min