#96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis
In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come ...
6 Dec 202332min
#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary
In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby man...
29 Nov 202341min
#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥
From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad? In this episode, we discuss a thought-provoking Vox article by Rebecca ...
23 Aug 202311min
#93 - How Taylor Swift Manifested my Viral Moment
It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I sai...
2 Aug 202321min
#92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement
In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media. What makes Matt Rife different from ...
26 Juli 202312min
#91 - Marketing in a Barbie World w/ Moshe Isaacian
Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie m...
19 Juli 202330min
#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira
When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to dis...
31 Maj 202330min
#89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive star...
17 Maj 202350min
