Value proposition that captures customers' hearts
This provides an in-depth analysis of effective marketing strategies, using case studies from Snow Brand Megmilk’s “Sakeru Cheese” and Yayoi’s business setup support services. It explains that success...
12 Nov 20258min
Toriyaro Izakaya Business Model Dissected
This offers an in-depth analysis of the business model of the rapidly expanding Japanese izakaya chain, Toriyaro Izakaya ("Soreyuke! Toriyaro!"). It systematically breaks down the company's success us...
11 Nov 20255min
Suntory Zeroppa Redefining Non-Alcoholic Customer Value and Usage Scene Expansion
This examines Suntory's non-alcoholic beverage "Zeroppa," detailing its marketing strategy focused on redefining customer value and expanding usage scenarios beyond simply being an alcohol substitute....
10 Nov 20254min
Gen Z workplace "nominication" implication for marketing
This provides an extensive marketing analysis of "nominication," or workplace drinking communication, focusing specifically on the attitudes and preferences of Generation Z employees in Japan. It util...
9 Nov 20255min
Osaka Ohsho's frozen gyoza marketing to beats industry giant
This details how Osaka Ohsho achieved market dominance in the frozen gyoza category in Japan, overtaking the long-standing leader, Ajinomoto, starting in 2023. It explores the marketing strategies beh...
8 Nov 20255min
Jimenshi human psychology behind fraud deceiver and victim
This provides a psychological analysis of fraud, specifically examining the dynamics of both deceivers and victims as portrayed in the novel “The Ground Speculators”. The analysis explains that fraudu...
7 Nov 20255min
Narumiya two customers setting buyer purchase context and user usage context
This provides an analysis of marketing strategy, focusing on the distinction between the "buyer" and the "user" of a product, particularly when these two roles are held by different people. It uses th...
6 Nov 20255min
Suntory -196 customer insight and marketing strategy
This episode discusses how Suntory successfully launched a new series of its -196 canned alcohol beverage, which achieved massive initial sales by moving away from focusing on functional differentiati...
5 Nov 20255min
