Marketing Talks

This episode discusses how Suntory successfully launched a new series of its -196 canned alcohol beverage, which achieved massive initial sales by moving away from focusing on functional differentiati...

5 Nov 20255min

This explores strategic decision-making in competitive environments, often called "red oceans." It introduces the concept that determining where to compete ("where to play") is more critical than deci...

5 Nov 20257min

This offers a philosophical and practical framework for marketing, asserting that its core essence is creating the reason for customers to choose a product or service, rather than merely implementing ...

4 Nov 20256min

This provides an in-depth analysis of Hoshino Resorts Kai's "Local Furoshiki" (traditional wrapping cloth) as a case study in effective emotional branding. It explains that a strong brand evokes favor...

3 Nov 20255min

This examines how the established Japanese leg-care brand, Mediqtto, evolved its marketing strategy from targeting only young women focused on "beautiful legs" to embracing "customer context marketing...

2 Nov 20256min

This analyzes the business strategy of Yamazaki Shop Daita Sankatsu, a small convenience store operating in a residential area, which successfully competes against large chain stores by employing a "s...

1 Nov 20254min

This presents an overview and excerpts from the book, "Inconvenient Truth: Lessons from Japan's 1941 Defeat Prediction," which details the findings of the Total War Research Institute established by J...

31 Okt 20255min

This provides an in-depth analysis of Hikari Miso's marketing strategy for their new product, "CRAFT MISO Nama Koji," which created a new market within the shrinking miso industry. It explains that th...

30 Okt 20254min