Master B2B Friday 15

This week...TWO special guest stars on the pod (well, one special guest star and one other Master B2B person stepping in for Andy while he's out). Elastic Path CEO Bryan House joins Brian and Master B...

19 Juni 21min

This week, Andy & Brian talk about the state of hiring in B2B.  We seem to be in a "no hire, no fire" environment where we aren't seeing massive headcount reductions (outside of some tech companies) a...

12 Juni 22min

Andy and Brian talk about the anonymous company that allegedly spent - wait for it - $500 million in one month on Claude tokens, and wonder whether we've hit an inflection point where CFOs will put th...

5 Juni 22min

Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organi...

29 Maj 23min

We're off for the Memorial Day holiday, but we're sharing our recent Webcast on The End of Channel Dependence. For too long, manufacturers and distributors have handed the keys to their business over ...

22 Maj 28min

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts.   Brian and Denise both have extensi...

15 Maj 27min

This week, Brian and Andy (and Jared) talk about the events they attended last week.  Brian and Andy joined B2B Online in Chicago, where they heard so much (maybe too much?) about AI.  Jared headed to...

8 Maj 24min

Brian and Andy share a preview of Andy's upcoming book, Bot 2 Bot: The New Future of B2B Commerce, a deep dive into how AI is transforming B2B buying and selling. Andy shares the book's central thesis...

1 Maj 27min