Should B2B companies own their own marketplaces?
Andy and Brian dig into a topic we haven't tackled in a while (and frankly, we haven't heard much about in a while): should companies own their own marketplaces? And for the first time in a while, the...
24 Apr 23min
The Most Overhyped (and Underhyped) Ideas in B2B eCommerce
This week we're joined by fellow Master B2B guy Jared Blank to talk about the most overhyped and underhyped ideas in B2B. And because everything is AI nowadays, AI somehow shows up on both lists. Be...
17 Apr 24min
Has AI Changed What You Need from Your System Integrator?
This week, Andy and Brian bring on Master B2B's Chris Germann to talk about how AI is impacting practitioners' relationships with their system integrators. What were those companies providing that no...
10 Apr 24min
Where will B2B eCommerce execs spend their next dollar (2026 edition)
Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring th...
3 Apr 24min
Shoptalk 2026: A Report from the Field
Andy and Brian spent the week with their B2C peers in Las Vegas at the Shoptalk event, and they came back with some fascinating insights into how B2B and B2C differ in their approach to eCommerce and ...
27 Mars 28min
Is AI Making Us More Productive or Just Creating More Work?
This week, Andy & Brian discuss whether all of the AI tools we're using at work are actually making us more productive or whether they're just increasing the output of maybe-just-slightly-better-than-...
20 Mars 26min
A Recap of the 2026 Master B2B Mindshare Summit
This week, Andy and Brian share their key learnings from the 2026 Master B2B Mindshare Summit held this week in Chicago. Whether you were there - or just wish that you were - you'll get a taste of wh...
13 Mars 24min
Turning Your Data Into Dollars with Ntara's Andy Didyk
This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs. As Andy Didyk says in the interview, ...
6 Mars 24min
