International Podcast Day Announcements, Podcast Leaders on Scale, & More
Today in the business of podcasting:Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast adv...
30 Sep 6min
BetterHelp Goes Global with Media Bodies, IAB Tech Lab Seeks Programmatic Feedback, & More
Today in the business of podcasting:BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather th...
29 Sep 5min
Monitoring Programmatic Podcast Ad Load, Patreon Pulls Per-Creation, & More
Today in the business of podcasting:1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. ...
28 Sep 6min
Lessons from Podcast Movement NYC, Buyers Choose Engaged Views, & More
This week in the business of podcasting:Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, s...
25 Sep 11min
Netflix's Place in Podcasting, Upcoming YouTube Features, & More
Today in the business of podcasting:Lower Street's Annalise Nielsen explains why it's so hard to buy podcast ads. Trying to spend a $72,000 budget, she ran into missing ad contacts, $150,000 minimums ...
24 Sep 7min
Podcast Locations in Apple Maps, Mid-Sized Podcast Appeal, & More
Today in the business of podcasting:Apple Podcasts and Apple Maps launch Hidden Histories, a feature that uses the podcast:location tag to place episodes on real-world locations. Apple also confirms t...
23 Sep 4min
Tu-Dum
This week Tom Webster comes back from his Podcast Movement keynote in New York with a number that should stop the industry cold. Across four years of The Podcast Landscape, the study has asked people ...
23 Sep 12min
Rethinking Audio vs. Video Podcasting, Creators Selling TV-Style, & More
Today in the business of podcasting:Triton Digital's Sharon Taylor pushes back on the video-first narrative, pointing to 2025 U.S. Podcast Report data showing 80% of monthly listeners both watch and l...
22 Sep 5min
