Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1046)

The Attention Span Myth, Clips Open Podcasting's Front Door, & More

The Attention Span Myth, Clips Open Podcasting's Front Door, & More

Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment examines podcast clips as a discovery engine, finding 89% of listeners watch clips on social platforms and roughly a ...

17 Juli 7min

Podcasting's Front Door is Clips, Amazon DSP x Triton Digital, & More

Podcasting's Front Door is Clips, Amazon DSP x Triton Digital, & More

Today in the business of podcasting:Tom Webster's latest Podcast Atlas installment digs into podcast clips as the industry's discovery engine, finding that 89% of listeners watch clips on social platf...

16 Juli 5min

Audioboom's Strong First Half, Maturing Creator Brand Safety, & More

Audioboom's Strong First Half, Maturing Creator Brand Safety, & More

Today in the business of podcasting:Audioboom posted record H1 2026 results, with revenue up 30% year-on-year to $45.7 million and adjusted EBITDA up 80% to $3.2 million, while also ending its strateg...

15 Juli 7min

The Podcast Atlas, Part 3: The Front Door

The Podcast Atlas, Part 3: The Front Door

Podcast clips aren't just filler content, they're the top of the discovery funnel, with 89% of listeners watching them on social platforms and about a third reliably converting into episode views or n...

15 Juli 8min

Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Today in the business of podcasting:Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video e...

14 Juli 6min

Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More

Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More

Today in the business of podcasting:Buzzsprout has brought its official podcast, Buzzcast, back to Spotify months after pulling it, with co-founder Kevin Finn citing fixes to Spotify's video lock-in i...

13 Juli 4min

Podcast Movement Opens Public Voting, What The Screen Adds, & More

Podcast Movement Opens Public Voting, What The Screen Adds, & More

Today in the business of podcasting:Podcast Movement 2026 opens public voting on conference sessions for the first time, with nearly 800 submissions from more than 500 speakers. Voting runs through Ju...

10 Juli 7min

What Video Adds to Podcast Ads, Economics of Streaming Sponsorship, & More

What Video Adds to Podcast Ads, Economics of Streaming Sponsorship, & More

Today in the business of podcasting:Tom Webster's The Podcast Atlas, Part Two: What The Screen Adds compares how video and audio podcast ads perform among each format's most engaged users. Video short...

9 Juli 6min

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