Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1089)

Speakeasy Now Uses Barometer, True Native Media on Podcast Growth, & More

Speakeasy Now Uses Barometer, True Native Media on Podcast Growth, & More

Today in the business of podcasting:Red Seat Ventures has integrated Barometer's AI-powered brand suitability and contextual targeting engine into its Speakeasy platform, bringing episode-level ad tar...

9 Sep 5min

Smart TV Killed the Smart Speaker Star

Smart TV Killed the Smart Speaker Star

This week Tom Webster goes to the bottom of the device table in the brand-new The Podcast Landscape 2026 data and finds a story that has been quietly eroding for years. The smart speaker, once pitched...

9 Sep 7min

Podcasting's Biggest Spender, NPR Launches Senior Podcast Challenge, & More

Podcasting's Biggest Spender, NPR Launches Senior Podcast Challenge, & More

Today in the business of podcasting:Bloomberg reports that BetterHelp is podcasting's biggest advertiser of all time, with an estimated $242 million spent since 2023 and ads running on more than 1,000...

8 Sep 5min

Podcast Movement 2026 Keynotes, Australia's Advertising Growth, & More

Podcast Movement 2026 Keynotes, Australia's Advertising Growth, & More

This week in the business of podcasting:Tom Webster runs through the stars and keynotes of Podcast Movement 2026 in New York, including his Podcast Landscape 2026 study of more than 5,400 consumers an...

4 Sep 7min

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting:Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Ti...

3 Sep 3min

IAB Australia on Data Standards, YouTube's TIFF Creator Festival, & More

IAB Australia on Data Standards, YouTube's TIFF Creator Festival, & More

Today in the business of podcasting:IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for...

2 Sep 3min

The Stars of Podcast Movement

The Stars of Podcast Movement

This week Tom Webster delivers his final Podcast Movement programming rundown, along with a deadline you don't want to sleep on. Register by end of day Friday, September 4 and the art for your show or...

2 Sep 8min

Bumper on New YouTube View, Reframing Podcast Advertising, & More

Bumper on New YouTube View, Reframing Podcast Advertising, & More

Today in the business of podcasting:Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double,...

1 Sep 4min

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