Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1089)

Ad Buyers Align on Engaged Views, Bumper x Oxford Road, & More

Ad Buyers Align on Engaged Views, Bumper x Oxford Road, & More

Today in the business of podcasting:Ad buyers draw a line on YouTube's "Engaged Views": At last week's Sounds Profitable Business Summit, ADOPTER Media, Right Side Up, Oxford Road, and YMH Studios com...

21 Sep 5min

Podcast Week in NYC, iOS 27 Podcast Updates, & More

Podcast Week in NYC, iOS 27 Podcast Updates, & More

This week in the business of podcasting:Podcast Week in New York opened with the Sounds Profitable Business Summit, where This American Life's Ira Glass argued that podcasts build deeper audience conn...

18 Sep 8min

Spotify Expands Partner Program, IAB Announces Podcast Video Measurement Guidelines, & More

Spotify Expands Partner Program, IAB Announces Podcast Video Measurement Guidelines, & More

Today in the business of podcasting:The IAB used its Podcast Upfront during Podcast Week to release new video podcast measurement guidance, declining to adopt a single medium-agnostic standard like th...

17 Sep 4min

New Apple Podcasts Features, Amazon Music Expands Video Podcast Presence, & More

New Apple Podcasts Features, Amazon Music Expands Video Podcast Presence, & More

Today in the business of podcasting:Apple's fall software releases bring a wave of new Apple Podcasts features across iOS 27, tvOS 27, and macOS 27, led by a video-first redesign. A revamped Apple TV ...

16 Sep 7min

Ira Glass on Podcast Advertising, PRX Names New CEO, & More

Ira Glass on Podcast Advertising, PRX Names New CEO, & More

Today in the business of podcasting:Podcast Week in New York kicked off with the Sounds Profitable Business Summit, where This American Life's Ira Glass argued that podcasting's depth and audience con...

15 Sep 4min

Podcasting 🔜 NYC, Magellan AI's Q2 Podcast Measurement Benchmarks, & More

Podcasting 🔜 NYC, Magellan AI's Q2 Podcast Measurement Benchmarks, & More

Today in the business of podcasting:Podcasts Take Over New York — Podcast Week NYC kicks off with three back-to-back events: the Sounds Profitable Business Summit today and tomorrow, the 2026 IAB Podc...

14 Sep 5min

Audiences Chose TVs Over Smart Speakers, IAB 2026 Ad Outlook, & More

Audiences Chose TVs Over Smart Speakers, IAB 2026 Ad Outlook, & More

This week in the business of podcasting:New Sounds Profitable data shows the smart TV has overtaken the smart speaker as a top device for podcast listening, with Tom Webster arguing audiences increasi...

11 Sep 7min

How Smart TVs Overtook Speakers, IAB Bullish on 2026 Ad Revenue, & More

How Smart TVs Overtook Speakers, IAB Bullish on 2026 Ad Revenue, & More

Today in the business of podcasting:New Podcast Landscape 2026 data shows smart TVs now drive 12% of primary podcast listening, up from 8% in 2024, while smart speakers have flatlined at 1%. Tom Webst...

10 Sep 4min

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