What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC
In this episode, we discuss two sets of agency-client dysfunctions and ways to deal with them–too many revisions and your strategy getting props but not your creative. Download our new career planning...
16 Mars 202334min
How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist
Nish Shah has just set up a company focused on helping companies to pitch. It's called Pitch Factory. Like Hit Factory. You know, that studio where hundreds of pop music hits were once made. In this e...
13 Mars 202342min
Growing The Next Generation Of Strategists - Rodrigo Maroni, CSO WundermanThompson
Rodrigo Maroni is CSO of WundermanThompson in New York. He's managed strategy teams at Weiden+Kennedy and Crispin Porter & Bogusky too. And back in Brazil, Rodrigo led Brazil's Account Planning Group ...
6 Mars 202334min
On Being On The Spectrum - Archana Iyer, Group Strategy Director
Archana Iyer is a culture junkie, trend spotter, and strategic storyteller. But she recently learned that she's also on the autism spectrum. In this episode, we discuss how Archana became aware of be...
2 Mars 202323min
The State Of Effectiveness - David Tiltman, WARC
David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC an...
27 Feb 202340min
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week. In this epis...
22 Feb 202321min
"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next pha...
20 Feb 202334min
CMO Secrets from Uncensored CMO's Jon Evans
Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a CMO in public. In this episode of Sweathead, Jon ...
13 Feb 202346min
