What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group
Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights. Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you ...
28 Mars 202239min
Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks
Taylor Marks is a senior strategist at SixSpeed in Minneapolis. Taylor completed the very first public Sweathead Strategy Accelerator in 2021. I liked her work and wanted to share it with you. (BTW Ou...
21 Mars 202232min
Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych
Immediately after speaking with Philipp Paster on Friday, March 11, 2022 (the episode before this one), I spoke with three more Ukrainians about their experience of the war they're living through. In ...
16 Mars 202231min
Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine
Sweathead Facebook group member Philipp Paster lives in Kyiv, Ukraine. Much of his family is there, too. But everyone lives in different apartments. On Friday, March 11, Philipp (formerly a brand str...
14 Mars 202235min
Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist
Günel Sadigova is eight months into her first strategy role. A pandemic strategy baby (if that's a thing), Günel was once a professional pianist. She then moved into marketing and, now, into a job wit...
7 Mars 202236min
Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered
"Any advice for my first strategy job?" is a big question. In this episode, I try to answer it along with eight other questions, including: - Can you get promoted too soon? - How do you do deep thinki...
28 Feb 202236min
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Strategy is an odd job. It’s doused in ambiguity and riddled with confusion while sounding important at all times. This is why we brought in Pilar McQuirter. Pilar is a Cultural Strategy Director at L...
21 Feb 202239min
Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein
So. Many. Trends. But what's really worth our attention? In this episode of Sweathead, Chike Ume (Essence, Seattle), Hayley Grant (VaynerMedia, New York), and Matt Klein (Reddit, New York) each intro...
14 Feb 202247min
