20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
"Thou shalt not cut and paste the client brief." "No brief is an island." "Show the tension in the strategy." "Share it with the creatives." In today's Sweathead episode, Will Humphrey talks about 20 ...
14 Dec 202142min
Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director
In today's Sweathead episode, Giles Edwards shares with us how ISOLATED Talks was born during the early days of the pandemic to help people, both in and out of the strategy world, cope with crisis thr...
9 Dec 202140min
Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just spraying content everywhere and praying for it to work? A...
6 Dec 202141min
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
In today's Sweathead episode, Dr. Clint Johns takes us on a nostalgic trip back to the heyday of magazines, particularly at Tower Records. Clint shares his experiences working at the forefront of dist...
2 Dec 202135min
The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director
In today's Sweathead episode, Itumeleng Ndaba tells us how she got inspired to take up a career in advertising as an art director. She also discusses her five-year plan to become a full-time strategis...
25 Nov 202132min
Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
In this episode of Sweathead, Penny Norman talks about her journey from working in account planning and startup strategy to focusing her strategy work in the niche of social good. She discusses how st...
23 Nov 202138min
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them somet...
18 Nov 202138min
Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer
Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot...
15 Nov 202144min
