Sweathead, A Strategy Podcast

Sweathead, A Strategy Podcast

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We have surpassed 1,600,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Avsnitt(523)

When Strategy Feels Broken In An Agency - Walk And Talk, Central Park

When Strategy Feels Broken In An Agency - Walk And Talk, Central Park

Today, we look at a scenario where junior strategists are the only strategists in the agency but the bosses don’t seem to want it to work. What do you do? Also, moving to a new city, charging for stra...

24 Aug 20191h 3min

Buying And Selling Strategy - Tom Trenta, CEO

Buying And Selling Strategy - Tom Trenta, CEO

Tom Trenta runs the research and strategy agency Positive in Chicago. Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been w...

21 Aug 201950min

The Work Of A CCO - Laura Bambach, CCO

The Work Of A CCO - Laura Bambach, CCO

Laura Bambach is D&AD President, co-founder of SheSays, and Chief Creative Officer of Mr President in London. In this episode, we discuss the work of a Chief Creative Officer. What does a CCO do? How ...

20 Aug 201953min

Strategic Integrity - Jon Wilkins, Cofounder of Naked

Strategic Integrity - Jon Wilkins, Cofounder of Naked

Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired cre...

16 Aug 201949min

The State Of Research - Farrah Bostic, Founder

The State Of Research - Farrah Bostic, Founder

Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about wh...

15 Aug 201950min

Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco

Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco

Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s difficult, whether it needs to be difficult, and how ...

13 Aug 20191h

Strategy On The Road - Olivia Poglianich, Strategist

Strategy On The Road - Olivia Poglianich, Strategist

Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH's Griffin Farley's Beautiful Minds strategy bootcamp, she volunt...

8 Aug 201943min

Has Art Direction Lost Direction? - Cathy Heng, Creative Director

Has Art Direction Lost Direction? - Cathy Heng, Creative Director

Art direction is a beautiful thing - to reach for an idea that says one thing clearly and clearer than the other visual ideas it competes with and to do so in a way that makes unique sense for a brand...

6 Aug 201933min

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