Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Avsnitt(98)

Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT

Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT

In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. He discusses th...

25 Sep 20251h 3min

Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT

Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT

In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.He discusses the challenges and opportunities i...

18 Sep 202553min

Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks & mortar| SATT

Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks & mortar| SATT

In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. He shares his wonderfu...

11 Sep 202554min

Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT

Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT

On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.He discus...

4 Sep 202550min

Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT

Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT

In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.In her story she...

28 Aug 202556min

Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT

Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT

In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.He discusses the challenges and...

21 Aug 202550min

Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT

Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT

In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.James shares his journey from being chased by a hi...

14 Aug 202550min

Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT

Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT

In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food was...

7 Aug 202559min

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