Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Avsnitt(98)

Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT

Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT

In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. He dis...

31 Juli 202549min

Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT

Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT

In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in ...

24 Juli 202555min

Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT

Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT

In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.He reflects on his e...

21 Juli 202555min

Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT

Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT

In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. He discusses the growt...

17 Juli 202554min

Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT

Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT

In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. After an early career in the global booze trade, then a spel...

14 Juli 202553min

Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT

Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT

In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. The former professional cyclist shares his journey from early...

10 Juli 202559min

Ep044 – Nick Payne, MD, SA Brain & Co | Rebuilding a Welsh national treasure | SATT

Ep044 – Nick Payne, MD, SA Brain & Co | Rebuilding a Welsh national treasure | SATT

In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. He discusses the challenges and triumph...

3 Juli 202556min

Ep043 – Rob Keeping, MD, Bread Holdings | From Golf to Baking - always follow your passion | SATT

Ep043 – Rob Keeping, MD, Bread Holdings | From Golf to Baking - always follow your passion | SATT

In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.He discusses his early spo...

26 Juni 202555min

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