Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Avsnitt(98)

Ep042 – Nick Gillett, MD, Mangrove Global | Spirited selling: from the West End to Martinique | SATT

Ep042 – Nick Gillett, MD, Mangrove Global | Spirited selling: from the West End to Martinique | SATT

In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. Nick explai...

19 Juni 20251h 1min

Ep041 – Teddy Lee, Founder, Maki & Ramen | Building a national restaurant chain | SATT

Ep041 – Teddy Lee, Founder, Maki & Ramen | Building a national restaurant chain | SATT

In this engaging podcast episode, Teddy Lee shares his inspiring journey from starting his career as a waiter to the owner of a successful chain of Japanese restaurants. He discusses the challenges an...

12 Juni 202550min

Ep040 – Stu Macdonald, Founder, ManiLife Peanut Butter | Building a brand like no other | SATT

Ep040 – Stu Macdonald, Founder, ManiLife Peanut Butter | Building a brand like no other | SATT

In this engaging conversation, Stu Macdonald, founder of ManiLife Peanut Butter, shares his inspiring journey from a challenging childhood illness to becoming a successful entrepreneur.He discusses th...

5 Juni 202556min

Ep039 – Darren Burn, Group CEO, OutOfOffice.com | From ITN reporter to creating his dream business

Ep039 – Darren Burn, Group CEO, OutOfOffice.com | From ITN reporter to creating his dream business

In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company foc...

29 Maj 202556min

Ep038 – Sarah Calcutt, CEO, City Harvest London | How smart innovation is feeding a city | SATT

Ep038 – Sarah Calcutt, CEO, City Harvest London | How smart innovation is feeding a city | SATT

22 Maj 202551min

Ep037 – Ed Pyke, CEO, Simpson Travel | A journey in travel – from tents to infinity pools | SATT

Ep037 – Ed Pyke, CEO, Simpson Travel | A journey in travel – from tents to infinity pools | SATT

In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. He discusses his early experiences in the travel and hospitality industry, the impor...

15 Maj 202552min

Ep036 – James Dare, Co-Founder, Salad Project | Building a salad super brand | SATT

Ep036 – James Dare, Co-Founder, Salad Project | Building a salad super brand | SATT

In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. He discusses the opportunity the COVID-19 pandemic gav...

8 Maj 202549min

Ep035 – Annabel Turpin, CEO, Storyhouse | How to win in the business of the Arts | SATT

Ep035 – Annabel Turpin, CEO, Storyhouse | How to win in the business of the Arts | SATT

In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges face...

1 Maj 202553min

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