The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Avsnitt(178)

Cracking the YouTube Code & Building Brand Awareness

Cracking the YouTube Code & Building Brand Awareness

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the proli...

6 Okt 202320min

Influencer Insights:What to Expect and How to Navigate Influencing in 2023

Influencer Insights:What to Expect and How to Navigate Influencing in 2023

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire. Whether you're an aspiring inf...

11 Aug 20231h 14min

What Marketers Can Learn From Trump

What Marketers Can Learn From Trump

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this...

24 Juli 20233min

The Stanley Cups' TikTok Phenomenon: Why things go viral.

The Stanley Cups' TikTok Phenomenon: Why things go viral.

14 Juni 202316min

You won’t believe who tacobell’s target market customer is.

You won’t believe who tacobell’s target market customer is.

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.

9 Juni 20234min

The first airline to do this will win.

The first airline to do this will win.

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!

9 Juni 20235min

Why The Bests Are The Worst to Marketing Themselves

Why The Bests Are The Worst to Marketing Themselves

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

9 Juni 20236min

Louis Vuitton's Brand Disaster

Louis Vuitton's Brand Disaster

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.

23 Maj 20235min

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