The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Avsnitt(178)

Viral Dyson Video Takeaways

Viral Dyson Video Takeaways

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having pa...

23 Maj 20237min

The Joke Tiffany & Co Can't Recover From

The Joke Tiffany & Co Can't Recover From

Luxury brands need to stop chasing engagements.

17 Maj 20233min

Tailor Your Message to the Medium - The WealthSimple Exmple

Tailor Your Message to the Medium - The WealthSimple Exmple

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

15 Maj 20232min

PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

5 Maj 20234min

How to Nail Branding: Dyson Case Study

How to Nail Branding: Dyson Case Study

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.

5 Maj 20233min

R.I.P to Tim Hortons Brand

R.I.P to Tim Hortons Brand

This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.

2 Maj 20239min

Budlight $5 Billion Marketing Mistake

Budlight $5 Billion Marketing Mistake

Today’s Marketing Yard Sale is brought to you by @budlight ⁠#budlightdylanmulvaney ⁠ In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on Mar...

2 Maj 202320min

Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor

Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor

In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your branding and your marketing strategy and the pros and con...

29 Apr 202349min

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