Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors ...
5 Mars 44min
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.
27 Feb 43min
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and also how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and...
19 Feb 33min
The Chatbot Ad Platform
OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.
12 Feb 38min
The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the at...
5 Feb 40min
The Prebid Episode
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon's integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives ...
30 Jan 39min
Guess It's AdsGPT Now?
Ads were going to be a "last resort" for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they're finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to t...
22 Jan 43min
Retail Media's Growing Influence On Retail
The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.
15 Jan 37min
