The Power of Prebid
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understa...
30 Okt 202534min
Rest In Privacy, Sandbox
Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).
23 Okt 202547min
Prebid, Meet OpenAds
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
16 Okt 202542min
The Trade Desk's Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.
10 Okt 202535min
The Big Story LIVE: AI Unleashed
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
2 Okt 202532min
Calculating The Odds On The Google Spinoff
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google's sell-side ad tech monopoly.
26 Sep 202534min
What Ad Lawyers Are Saying About AI
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.
19 Sep 202534min
AI-Driven Ad Tech Acquisitions
From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there's been a flurry of ad tech deals this month. And they have one thing in common: AI.
15 Sep 202540min
