In The Room Where (The Ad Auction) Happens
After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a b...
27 Mars 202528min
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
20 Mars 202535min
Tariff Chaos And Yet More Ad Tech M&A
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the "blindingly obvious" consequences of implementing tariffs, includin...
13 Mars 202527min
Programmatic's Pursuit of "Premium"
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic's pursuit of "premium." Plus: an ad tech acquisition forged on matchmaking bu...
6 Mars 202535min
Connected TV's Growth Spurt; How Ozempic Is Upending Marketing
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
27 Feb 202540min
The Trade Desk Miss That Shook Ad Tech
When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.
20 Feb 202535min
The Worst Place To Show An Ad
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal ...
13 Feb 202539min
Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
6 Feb 202529min
