The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Avsnitt(100)

Ever-Elusive Transparency

Ever-Elusive Transparency

CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issu...

31 Jan 202539min

TikTok On The Clock

TikTok On The Clock

TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are respondi...

23 Jan 202534min

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisition...

16 Jan 202536min

AI and Smart Tech: AdExchanger Does CES 2025

AI and Smart Tech: AdExchanger Does CES 2025

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. Fr...

10 Jan 202531min

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to th...

26 Dec 202453min

Retail Media Standards: Miracle Or Meh?

Retail Media Standards: Miracle Or Meh?

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.

19 Dec 202435min

Running the Numbers on Omnicom-IPG

Running the Numbers on Omnicom-IPG

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

12 Dec 202441min

Don't Discount Black Friday

Don't Discount Black Friday

This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.

5 Dec 202438min

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