Political Advertising Post-Mortem Analysis, Part Deux
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to ta...
14 Nov 202440min
The Role Of Ad Dollars In The 2024 Presidential Election
Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled ...
6 Nov 202438min
The Culture Clash Underneath Creative Ad Tech - E316
To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
1 Nov 202437min
The Curation Debate - E315
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
24 Okt 202427min
Unboxing Amazon Ads' Ad Tech - E314
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doin...
17 Okt 202433min
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
As The Trade Desk grows more powerful, it's attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome's user choice mechanism.
10 Okt 202429min
The US v. Google Witnesses Have Spoken – Now What? - E312
It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
3 Okt 202432min
Waiting On A Judge And The Polls - E311
Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
27 Sep 202439min
