The Third-Party Cookie Pardon - E302
Keep the cookies; hold for consent. We unpack Google's reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
24 Juli 202436min
A Refresh On The DOJ's Upcoming Antitrust Trial Against Google
We set the scene for Google's upcoming antitrust trial in September, including details from the recently released witness list, a who's who of the ad tech world.
17 Juli 202424min
Episode 300: The End of Oracle's Advertising Era
For our 300th episode, we do a post-mortem (don't do a brand safety block on us for using this term!) on Oracle's ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online,...
11 Juli 202439min
The PET Project That Mozilla Acquired - E299
This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to creat...
27 Juni 202441min
Cannes Lions, Generative AI Edition
At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.
20 Juni 202440min
Nope, We Haven't Hit Peak Retail Media Yet - E297
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales so...
13 Juni 202443min
Ranking The Open Web - E296
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emb...
6 Juni 202441min
The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
30 Maj 202440min
