The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Avsnitt(100)

The Closing Arguments of DOJ v. Google

The Closing Arguments of DOJ v. Google

It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Conten...

27 Nov 202448min

No More TV Drug Ads? Don't Hold Your Breath

No More TV Drug Ads? Don't Hold Your Breath

The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab's Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years...

21 Nov 202442min

Political Advertising Post-Mortem Analysis, Part Deux

Political Advertising Post-Mortem Analysis, Part Deux

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to ta...

14 Nov 202440min

The Role Of Ad Dollars In The 2024 Presidential Election

The Role Of Ad Dollars In The 2024 Presidential Election

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled ...

6 Nov 202438min

The Culture Clash Underneath Creative Ad Tech - E316

The Culture Clash Underneath Creative Ad Tech - E316

To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

1 Nov 202437min

The Curation Debate - E315

The Curation Debate - E315

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

24 Okt 202427min

Unboxing Amazon Ads' Ad Tech - E314

Unboxing Amazon Ads' Ad Tech - E314

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it's building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doin...

17 Okt 202433min

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

As The Trade Desk grows more powerful, it's attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome's user choice mechanism.

10 Okt 202429min

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