The Brand Marketing Show

6 Feb 202534min

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that's how you discover new products.   Wh...

29 Jan 202532min

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with.    The business in question was guaranteed a specific – and very h...

23 Jan 202528min

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending o...

15 Jan 202532min

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It's a time of excitement but also some uncertainty.  As I record this episode, Mark Zuck...

9 Jan 202539min

Over the last year, I've seen a lot of businesses come up for sale, in fact I've been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy tw...

2 Jan 202549min

My favourite podcast episode to record this year was episode 227, titled "How to calculate your ROI on learning to grow your business". At the time, I was inspired to record it based on some experienc...

23 Dec 202447min

For my last pre-Christmas podcast episode, I thought I'd share a few insights with you about what's worked well for me this year, some things I've tried that have not worked so well, what I'm focusing...

17 Dec 202441min