The Brand Marketing Show

Today – as I'm recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday c...

11 Dec 202426min

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what di...

4 Dec 202435min

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I'm seeing some phenomenal results for our clients' campaigns, but there's alw...

27 Nov 202419min

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.  We've put more items in our shopping cart than we really needed becaus...

20 Nov 202430min

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I've literally ...

13 Nov 202433min

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start pla...

6 Nov 202444min

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales.   ...

29 Okt 202445min

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.    And then some customers will visit your website multiple times over sever...

22 Okt 202424min