The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Jonathan Knight (New York Times) | The Power of Shared Experiences

Jonathan Knight (New York Times) | The Power of Shared Experiences

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini C...

3 Jan 202453min

MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life

MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now ...

20 Dec 202347min

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall ...

13 Dec 202347min

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to crea...

6 Dec 202354min

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with...

29 Nov 202351min

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable pane...

15 Nov 202349min

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heatin...

8 Nov 202352min

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching...

1 Nov 202354min

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